Digga D Vinyl Records
Coming up under the 1011/CGM banner, West London's Digga D proved to be one of U.K. drill's most charismatic and visionary figures, pioneering the genre with a unique set of flows and a flair for infectious one-liners. Though a consistent target of censorship from London's Metropolitan Police, Digga enjoyed a dominant career throughout the late 2010s and early 2020s, landing major hits with singles like "No Diet" and "Bringing It Back." Based in Ladbroke Grove, West London, rapper Digga D launched his musical career as a founding member of 1011, a rap crew named after local postcodes W10 and W11. Though the group built an underground buzz with 2016 singles like "Play for the Pagans" and "No Hook," their big U.K. breakout came with a show-stopping appearance on U.K. freestyle show "Next Up."