Ride Vinyl Records
Ride arrived in 1990 with a neo-psychedelic wall of sound that relied on massive, trembling distortion in the vein of My Bloody Valentine but with a melodic sense that was simpler and more direct. Dubbed by the British music press as shoegazers for their shy disposition and concentration on guitar effects pedals, they nonetheless stood apart from their peers, primarily because of their keen sense of songcraft and dynamics.