Verve Vinyl Records
Long acclaimed as one of the most innovative and spellbinding bands on the contemporary British pop scene, the Verve finally broke through to a mass international audience in 1997 with the instant classic "Bittersweet Symphony." By no stretch a study in overnight success, the group's rise was instead the culmination of a long, arduous journey that began at the dawn of the decade and went on to encompass a major breakup, multiple lawsuits, and an extensive diet of narcotics. Perfecting an oceanic sound that fused the exploratory vision of '60s-era psychedelia with the shimmering atmospherics of the shoegaze aesthetic, the Verve languished in relative obscurity while waiting for the rest of the music world to play catch-up, creating one of the most complex and rewarding bodies of work in modern rock & roll long before most listeners even learned of the group's existence -- only to again fall apart at the peak of their success.