There is no denying that most of us have spent less time in shops (except supermarkets) in the last 12 months than we have in years. The online shopping world has come into its own, attracting more attention and becoming vital for people to be able to shop at all. However, it’s not old-fashioned or out of date to suggest that the in-store shopping experience still have great value and for small business owners, visiting them in-person can be the difference between success and failure.
The End of Browsing
The majority of shoppers no longer browse, and many will explore online and find what they want before even entering your store, only stepping inside to pick up something they’ve already checked you sell. While this isn’t true of everything, it is important to recognise this change in shopping habits and adapt. With this in mind, it’s important to have an effective and up-to-date website. At Roan Records our website is frequently updated with the latest releases and pre-releases so all our customers can check in advance if they prefer and come in to pick up records, they know we stock and are ready and waiting them.
Why Shopping In-Store Never Fails to Impress
Your favourite shops and stores will have an atmosphere that invites you in and keeps your attention. This is something which is much harder to achieve online. What’s more, in the world of vinyl records, the focus is often on appreciating and owning a physical version of something you may already love in virtual form, so visiting a store in person comes hand in hand with this ideology. There are also the following benefits to keep in mind:
Customers really do enjoy the chance to physically feel and even “try out” goods they’re thinking about purchasing. At Roan Records we do offer requests so you could listen to a track or two from an album you’ve purchased before heading off.
Right Here, Right Now
There is no waiting for your purchase to be posted out if you’re buying something you physically have in your hands. We do live in a culture where we want everything now, and nothing does this quite like a bricks-and-mortar shop.
While you may not be planning to browse, it often happens when you arrive to pick up something you already have in mind and the experience in your chosen shops is part of the whole enjoyment of the process. Some people simply can’t get enough of shopping.
Shop In-Store for You and for your Community
Supporting local businesses in your area is one way of giving back to the community. For months many have been shut and unable to sell in their usual way and not everyone has been able to have great success online. Taking the time to enjoy your local shops benefits both you, with a great shopping experience, and the local community too.